Own your image: How female politicians can control the conversation

Pantsuits. Pearls. Pocket squares.

Like it or not, you’ve probably noticed all of these fashion choices on a politician. For women in politics, the scrutiny is intense.

In this episode, we look at why image matters — both in terms of how women present their ideas and themselves. We talk about how women can control their image and create a public buffer to protect themselves from attacks, especially online. We also talk about how a strong image and brand can give women confidence, and help put the focus on what they’re saying.

For this episode, we were joined by Corinne Saad, co-owner of Ibis Communications and Lazina McKenzie, owner of L-Squared Style.

We also talk about the biggest female players in the United Conservative Party and the blog post by Miranda Jimmy directed to newly elected city councillor Sarah Hamilton.

Links:

http://www.newsweek.com/hillary-clinton-spent-600-hours-campaign-makeup-because-gender-expectations-672514

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