Own your image: How female politicians can control the conversation

Pantsuits. Pearls. Pocket squares.

Like it or not, you’ve probably noticed all of these fashion choices on a politician. For women in politics, the scrutiny is intense.

In this episode, we look at why image matters — both in terms of how women present their ideas and themselves. We talk about how women can control their image and create a public buffer to protect themselves from attacks, especially online. We also talk about how a strong image and brand can give women confidence, and help put the focus on what they’re saying.

For this episode, we were joined by Corinne Saad, co-owner of Ibis Communications and Lazina McKenzie, owner of L-Squared Style.

We also talk about the biggest female players in the United Conservative Party and the blog post by Miranda Jimmy directed to newly elected city councillor Sarah Hamilton.



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